I started Custom by Care brand in 2021 as a creative outlet during the pandemic, and it soon became something much bigger.
With a background in marketing and a love for sustainability, I set out to create candles that feel intentional, objects for the home that don’t end once the wick does. What began as self-taught candle making has since evolved into something more expansive.
Today, I work as a scent sommelier, creating custom, story-driven candles for brands looking to deepen connection and bring their identity to life through fragrance.
Hi, I’m Caroline.
My Approach
Discovery & Brand Alignment
We begin by understanding your brand - your values, audience, and the story you want to tell. This sets the foundation for a scent that feels authentic and intentional.
Scent Development
As your scent sommelier, I curate and refine fragrance profiles that bring your brand to life. You’ll review samples and provide feedback until the scent feels unmistakably you.
Design & Details
From vessel selection to labels and finishes, we align every detail with your brand’s aesthetic while prioritizing quality and sustainability where possible.
Production
Once approved, your candles are hand-poured in small batches to ensure consistency, performance, and attention to detail.
